Tuesday, July 6, 2010
I am away at the cottage for some much needed R&R. Good friends. Good food. Good wine. Shared a great wine with friends last night. A 2007 Seghesio Family Vineyards Zinfandel. The sum of the wine, the food, the friends equalled an amazing night last night. It was one of those moments when it all came together. Those are special moments. Friends from 40 years ago. Still friends. Lucky us.
This is a great break from the business stress and pressure. But it does not stop while I am away. Still making arrangements with our packer from the US. The product in its finished form will be shipping next week. That also means some welcome influx of cash. My sales manager is prepping the shipments. We are a bonified business. My new goal is to achieve 500 new accounts. That will create a great pull on the inventory and a reasonable offset to the debt the company has incurred to date. I am going to meet with my sales manager when I return to share the new goal with her. 500 accounts. We currently have about 160 accounts so it is not unachievable depending on the sales group choices to remain with us or leave us when the contract expires. Either way we go forward to our 500 goal. Lofty but not impossible. I put it in writing and shared it with the world so it makes it that much more powerful.
Setting a goal in that way makes everything you do need to point in that direction. Each action needs to move us closer to the goal. We need to ask...does that action get us another store or stores? If not we need to move forward on actions that do. Already I am feeling pulled in the right direction. My enthusiasm and momentum are focused on that goal. 500. It's out there.