There is a LottoMax commercial on television that shows a woman running through several different landmarks in the world including St. Marks Square, an African landscape, a beach and on the Great Wall of China. As a lifelong runner (in some shape or form) I was immensely attracted to that commercial, not for the lottery money, but rather for the idea of running through the very destinations that play in the background of my mind. Running and travel. A few of my favorite things. When a commercial appeals to you , you know that you are the demographic targetted by that product marketer. Reciprocally when you find a commercial that irritates, you know that you are not their target market. I am exactly the Lotto Max target market. I think they are targetting a new potentially lucrative market with this commercial. I am not a typical lottery target market. Yet I completely identify with that commercial. It is not the running part of it that will appeal to the masses but rather the opportunity to experience new places and things.
A marathon when I was 30 in Toronto. A marathon when I was 40 at Disney Orlando. I had planned to run the Great Wall when I turned 50 but life got in the way. Need to keep that on the list. Hmmm....May 15th, 2010. Might be just the injection I need to break out of my complacency. Life is waiting patiently for me.